In 2018, PWC predicts that 72% of seasonal spending will be online or via mobile, following a record-breaking year in 2017 when online sales soared 11.9% to year-on-year £1.39bn.
However, busy retail periods are not limited to the holiday season. For many e-tailers, seasonal trends and marketing activity such as TV ads and offers generate spikes in traffic, providing ample opportunity to boost revenue all year round.
To prepare your eCommerce site for your busy retail period, we asked B2B and B2C eCommerce experts how they actively engage and convert their visitors during peak periods. Download your four-part guide to maximising conversions now.
Download your four-part guide to maximising conversions now.
Get instant access to four essential resources in one:
11-step checklist to optimising your eCommerce site for busy retail periods to convert more of your site’s visitors.
In a Q&A with five eCommerce experts, we delve in to what it takes to achieve success during a busy period.
Watch the webinar on-demand to hear what the experts have to say about preparing for the sale event of the year.
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There's no denying Black Friday has evolved from a US phenomenon to a huge opportunity for UK retailers.
During the Black Friday period in 2017, there was a 43% increase in sales vs. 2016, leading both retailers and consumers to demand that sales start earlier and that the shopping season grows even bigger.
Is your site ready for the wave of seasonal shoppers? Download our guide to increasing conversions during peak retail periods and start your preparation now.
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