Knowing what your customers think about you is an essential part of improving and growing as a business. To help you, there are a variety of metrics out there designed to give you an insight into the mood of your customer base. However, most come with their own set of shortcomings. Net Promoter Score is fast becoming the most popular way of measuring customer satisfaction. The one question survey is reliable, easy to implement and easy for your customers to take part in. This whitepaper explains the ins and outs of NPS - from how it works to how it can be a force for positive change in your business.
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