Checklist for Festive eCommerce Success
We all have our opinions on 'Black Friday' and 'Cyber Monday', but there is no disputing the impact these peak periods have on retailers, particularly eCommerce businesses. Growth in online shopping in the run-up to Christmas continues to accelerate, with online spend over the festive period growing by 19.5% year on year to £17.37bn in 2014. Lapses in performance or usability during periods of high traffic ultimately hit your bottom line, with downtime costing businesses an average of $300,000 per hour!2015 is sure to be the busiest year yet for online retailers. With this in mind have you prepared your site for the rush? Download your checklist now to get peak season ready.