Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711

< Back to jobs

Secarma - Marketing Campaign Manager

What’s the role all about?

The Marketing Campaign Manager will have end-to-end responsibility for the planning, creation, execution and performance of all automated and tactical marketing campaigns through our three main channels; UKFast, Direct and Partner. Campaign activity will span lead generation, sales enablement, customer adoption, active usage, retention and referral. Duties will also include organising and coordinating PR activities as required by the Marketing team, and ensuring all marketing output complies with the Secarma brand.

Our ideal candidate is an experienced professional with a proven track record of reaching, engaging and converting customers through the full mix of marketing activities, with specialist knowledge of marketing automation and tactical campaign activity. You will be responsible for ensuring we have a rich and compelling content and messaging strategy through every stage of the buying cycle from acquisition to in-life.
Ultimately, you should be able to oversee all automated and tactical marketing campaign activity to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities 

  • Developing a Marketing Automation ecosystem
  • Design and production of corporate literature, marketing collateral, sales enablement assets and company stationery
  • Event planning and management
  • Omni-channel campaign management from conception through planning and implementation to optimisation and MI reporting
  • PPC planning and implementation
  • Digital content and thought leadership production
  • Email automation for Secarma’s Direct, Partner and UKFast marketing programmes
  • Work with the Systems team to plan, design and implement email automation cycles for the full customer buying cycle (lead gen, lead nurture, on boarding, retention, reactivation)
  • Create compelling marketing content for our core personas relevant to each stage of the customer journey
  • Data acquisition and management to ensure targeted, relevant and accurate communication
  • Populate high propensity call lists in Salesforce for outbound Sales team
  • Analyse campaign performance and suggest improvements
  • Report on lead pipeline and sales revenue generated from email marketing efforts
  • Plan, create, implement and measure tactical marketing activity to help achieve our Direct Marketing KPIs, and to provide regular product updates to the existing client base
  • Integrating all front-end campaign activity with back-end CRM (Salesforce)
  • Using analytics and data capture to enrich our marketing database
  • Managing PPC campaigns in Google AdWords, Yahoo, MSN/Bing, etc  - including contextual and retargeting
  • Devising and creating PPC strategies across the Marketing functions to drive traffic and engagement
  • Integrating PPC with our web and SEO strategies
  • Creating and optimising campaign landing pages
  • Collaborate with multiple stakeholders across the UKFast group to ensure all activities are aligned, complementary and timely
  • Collaborate with the group Marketing teams to support all tactical and strategic sales activity
  • Collaborate with the Secarma marketing team to support all direct sales acquisition activity
  • Take ownership for the development and application of a consistent tone of voice
  • Proofread all marketing campaign comms for clarity, grammar and spelling
  • Develop effective PR plans as required to promote Secarma’s expert credentials, using appropriate strategies and tactics
  • Raise brand awareness and drive brand familiarity
  • Act as the brand guardian for all marketing activity
  • Organise and coordinate PR activities
  • Analyse results of PR campaigns/efforts and prepare reports

Skills and experience required

We want you to show off all the software and systems you're an expert with, to help deliver what's written above. You'll also be able to demonstrate these too:

  • Experience of working in a busy Marketing department
  • A team player
  • Motivated self-starter
  • Creative & analytical
  • Likes to challenge and question
  • Enjoys working to KPIs and targets
  • Good communicator who is able to influence
  • Client Delivery experience - have designed and implemented highly effective and efficient processes to translate sales through to successful client delivery

What's the earning potential?

We offer a salary of £30-35K depending on your experience

What benefits are on offer?

  • Award-winning training and education centre with three full-time teachers who help you obtain accreditations, develop and learn
  • On-site gym with steam room – we also have weekly classes such as Boot Camp and Yoga – there is something for everyone
  • Birthdays off as a paid holiday
  • UKFest – our yearly festival with live bands, free food and drink for the entire company, friends and family. The event is described as a mini-Glastonbury with over 1000 attending in 2016
  • Private BUPA healthcare cover after a years’ service
  • Full paid maternity leave for first 16 weeks and full paid paternity leave for 2 weeks

We also offer these if you’re interested:

  • Regular cinema nights and LAN parties
  • Friends and family open days where people related to the company come over to eat and drink with us at Christmas
  • Referral scheme in which you can earn up to £500 for referring superstars to join the business
  • Family days out to Chester Zoo
  • An extra weeks holiday the year you get married
  • Crèche on site – somewhere to play when your kids come to visit

We’ve got loads more too:

  • Bar! Free drinks on a Friday to end the week
  • Onsite parking
  • Sports clubs such as running, football & netball
  • Table tennis and pool tables – things can get competitive
  • Console gaming area and arcade machines
  • Regular pub quizzes with our very own quiz master - friends and family are also
  • Fresh fruit delivered to the office
  • Team building experiences climbing Snowdon

Performance Incentives

  • We’re big believers in rewarding commitment, so you get £1000 after 5 years with us and an amazing £10,000 bonus after 10 years in the family
  • We offer reward trips to amazing places such as Vegas or skiing in Switzerland!
  • £4000 bonus to anyone who designs a new software that is developed and used by the business
  • Top performers achieve VIP parking

Coming soon

  • Future plans to have a dog kennels for all you dog lovers
  • United Kingdom
  • Afghanistan
  • Aland Islands
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua and Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bosnia and Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • Brunei Darussalam
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Cayman Islands
  • Central African Republic
  • Chad
  • Chile
  • China
  • Christmas Island
  • Cocos (Keeling) Islands
  • Colombia
  • Comoros
  • Congo
  • Cook Islands
  • Costa Rica
  • Cote D'Ivoire (Ivory Coast)
  • Croatia (Hrvatska)
  • Cuba
  • Cyprus
  • Czech Republic
  • Democratic Republic of the Congo
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands (Malvinas)
  • Faroe Islands
  • Federated States of Micronesia
  • Fiji
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • French Southern Territories
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guernsey
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Heard Island and McDonald Islands
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jersey
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Korea (North)
  • Korea (South)
  • Kosovo
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macao
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • Netherlands Antilles
  • New Caledonia
  • New Zealand (Aotearoa)
  • Nicaragua
  • Niger
  • Nigeria
  • Niue
  • Norfolk Island
  • Northern Mariana Islands
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestinian Territory
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Reunion
  • Romania
  • Russian Federation
  • Rwanda
  • S. Georgia and S. Sandwich Islands
  • Saint Helena
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Pierre and Miquelon
  • Saint Vincent and the Grenadines
  • Samoa
  • San Marino
  • Sao Tome and Principe
  • Saudi Arabia
  • Senegal
  • Serbia
  • Serbia and Montenegro
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • Spain
  • Sri Lanka
  • Sudan
  • Suriname
  • Svalbard and Jan Mayen
  • Swaziland
  • Sweden
  • Switzerland
  • Syria
  • Taiwan
  • Tajikistan
  • Tanzania
  • Thailand
  • Timor-Leste
  • Togo
  • Tokelau
  • Tonga
  • Trinidad and Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Turks and Caicos Islands
  • Tuvalu
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United States
  • United States Minor Outlying Islands
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City State (Holy See)
  • Venezuela
  • Viet Nam
  • Virgin Islands (British)
  • Virgin Islands (U.S.)
  • Wallis and Futuna
  • Western Sahara
  • Yemen
  • Zambia
  • Zimbabwe