UKFast campaigning for excellence

Article date: Wed, 18 Nov 2015 10:49 GMT

Marketing Manager Lucy Hardaker

Cloud infrastructure firm UKFast further increases its marketing muscle with the recruitment of marketing superstar, Lucy Hardaker.

Hardaker joins the fast-growing company as campaign manager, with a particular focus on designing, driving and measuring the effectiveness of campaigns, following three years with lead generation specialists, Lead Forensics.

UKFast CEO Lawrence Jones MBE, said: "The marketing team at UKFast is delivering fantastic results in support of our continued rapid growth and Lucy is a key part of that.

"Our campaigns and content add genuine value for our customers and for the IT community at large. We use it to inspire people and help them overcome their challenges, while at the same time letting people know what incredible expertise we have here at UKFast.

"One of the biggest emerging markets for UKFast is providing public sector bodies with the cloud infrastructure and services they will need to be as efficient and streamlined as possible. Lucy's role is critical in educating these organisations about the possibilities which are opened up by our cloud products."

The hire of Lucy Hardaker follows several high-profile additions to the UKFast team earlier this year, including commercial director, Lee Hull and channel marketing manager, Sophie Cornock.

Hardaker said: "Working with Lawrence and the team at UKFast is amazing. I have end-to-end control, yet I'm learning from someone who lives and breathes the UKFast brand.

"The marketing team is an important function in a fast-growing business. Measuring and understanding the success of all elements of a campaign is a rare skill, but it's something I enjoy massively."

Hardaker relocated to the north for the opportunity and claims UKFast was an easy choice for her, once she learned what the company was all about.

She said: "When I started looking for jobs UKFast was the second one which came up. I knew instantly that was who I wanted to work for, I even said to my boyfriend: 'I have to work for that company!'"

"It was 100% the right choice, it's an inspiring place and I'm loving it."

UKFast has grown its team to 250 members this year and has a current run rate of £37 million, having turned over £28.9 million in 2014.

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