Rugby's acting England Captain acts up for UKFast

Article date: Mon, 24 Jan 2005 00:00 GMT

Jason Robinson in action

Jason Robinson has been confirmed as England Captain for the RBS Six Nations Championship opener against Wales in Cardiff. The Sale Sharks full-back looks set to take the helm for at least three games of the championships. Coach Andy Robinson is fully confident, "Jason has the respect of the whole squad and proved himself to be a true leader last November on and off the pitch."

The New Year also sees Jason taking a starring role in the IT sector having joined forces with UKFast. As Future Publishing's Best Business ISP, UKFast head into 2005 with great incentive to achieve. The company, whose turnover increased by 95 per cent last year have unveiled a new advertising campaign with Jason Robinson as its front man.

Head of Marketing at UKFast, Laura Blizard played a key role in the process. "The idea of UKFast working as a team with their clients and offering rock solid IT solutions drove us straight to England favourite Jason Robinson. The Sale Sharks captain epitomises our key strengths - speed, precision, expertise and team support."

UKFast have a strong and successful relationship with Sale Sharks. The two teams share similar attributes. Both are constantly performing within the top 5 of their division and currently find themselves in the running for trophies. The European Challenge Cup semi finals have just been drawn pitting the Sharks against Irish Connacht. On the same day, UKFast discovered they had been shortlisted for the ISPA UK Best Hosting Provider award.

The relationship between UKFast and Jason Robinson has resulted in a mutual respect. The full-back explains, "UKFast's customer service is professional and responsive, their products cutting-edge, plus I maintain a good, personal relationship with their Managing Director Lawrence Jones, who is a loyal Sharks supporter."

Laura Blizard is excited about the year-long campaign, "Now is the perfect time to build on the recognition we've earned. We won our first major award with Future Publishing and their magazines can help us extend our reach across the UK. Using prominent sports figures in our ads gives our product a competitive edge and provides something rarely seen in the trade press."

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