New Report - Businesses to Mobilise for Online Growth

Article date: Thu, 11 Nov 2010 09:49 GMT

Jonathan Bowers

Mobile web, international trade and green technology are the three big opportunity for online business as we move towards 2011, according to research by internet experts.

A study by Nokia Siemens Networks' released this week reports a 40% increase in average monthly spend on mobile broadband compared to 2009, while hosting provider UKFast also identifies mobile internet as a major opportunity for online success along with branching into new international markets and green power.

The Nokia Siemens Networks' Mobile Broadband Study finds that 80% of users now access the Internet with a mobile broadband connection. UKFast also highlights the 2010 State of the Internet report by Morgan Stanley which predicts that mobile internet is set to overtake the use of traditional desktop email over the next five years. With mobile data traffic set to grow by 4000% by 2014, market leaders are united in the prediction that this is a huge opportunity for growing businesses.

UKFast is also encouraging companies to attract customers from emerging markets. As communications director Jonathan Bowers states: "The internet is everywhere, but it is not the same everywhere. More and more people are gaining accesses to the internet globally and this is a fantastic opportunity for online businesses."

Asia is an example of one marketplace in which there is a more dynamic use of web 2.0 technologies and where users tend to be more influenced by the opportunities which are presented through social networking. UKFast isolates e-commerce and social media as particularly pertinent tools for attracting international customers.

Finally, UKFast highlights the business opportunities afforded by Green power. As Richard Branson says, "Green businesses are poised to be the economic powerhouses of the next 100 years." As founder of the Carbon War Room, Branson is hopeful that the project will help to get more SMEs fulfilling the market demand for companies who are taking their environmental impact seriously.

The internet itself is using up significant resources, with Facebook employing over 60,000 servers just to power its own website. UKFast is practising what it preaches and has become 100% carbon neutral. The hosting company is also planning a series of hydro-electric power stations to create green electricity through its new brand UKFast Energy.

Market research shows that, mobile internet, green power and utilising emerging online markets all represent huge opportunities for UK businesses. As Bowers says, "It is a revolution, it is happening now and it is the people who get in first who will really influence their bottom line."

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