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Mobile Internet on Unprecedented Growth Curve

Article date: Mon, 25 Oct 2010 16:10 GMT

Digital Life Project

As the Digital Life Project reveals that mobile e-commerce is on a much more dramatic growth curve in emerging markets than in established industries, the Digital Entrepreneur Awards indicate that the UK could be an exception to the rule.

The Digital Life Project surveyed 146 countries worldwide in honour of Digital Life Day earlier in the month. The research shows that there is a much greater use of mobile internet in emerging markets for a variety of purposes, including e-commerce.

The study finds that 54% of internet users in China now access the web through mobile devices, while in Thailand over 92% of mobile internet users employ 'FlickR' or other photo sharing sites to share their photographs, as opposed to only 48% in Germany.

Receiving a record number of entries this year, the DEA submissions show that e-tail is increasingly gravitating towards mobile devices across the UK as well.

This is a trend that has also been detected in the latest research from IMRG. Their study shows that 41 per cent of retailers are planning to have a transactional mobile site or application in place within the next year.

IMRG reveals that 59 per cent of retailers are expecting mobile revenues to increase over the next 12 months with 94 per cent seeing mobile e-commerce as a real opportunity for the future growth of their business.

Industry research from Morgan Stanley's 2010 State of the Internet report supports these findings, showing that the UK may not be the only established market taking to mobile ecommerce. The research reveals that a huge 32% of all online sales in Japan are already done via mobile devices.

Through UKFast's sponsorship of the Digital Entrepreneur Awards, MD Lawrence Jones says he has been able to glean a wealth of information about changing online trends over the last 12 months.

Jones states, "As a leading hosting provider, we are already in a privileged position to witness market fluctuations as and when they occur.

"However, through our involvement with the DEAs, we have been able to re-confirm the growth of mobile internet and re-enforce to our clients, the importance of enabling a strong mobile web presence."

With only four out of the top 20 most frequently visited retailer websites presently optimised for mobile, the market looks set to boom in the not-too-distant future.

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