Lazy Consumers Lack Green Motivation

Article date: Thu, 09 Sep 2010 12:24 GMT

Industry roundtable held at UKFast

Despite a growing awareness of the importance of environmentally friendly practices, many people are still not taking the necessary action.

According to an industry roundtable held at UKFast's offices in Manchester, information about how to live a greener life is more abundant now than ever before, however individuals are still not working hard enough to counteract environmental issues.

Nick Brown managing director of Envirofone, the UKs number one mobile recycling company, says that the internet provides a wealth of information that allows people to know what they need to do to reduce their impact upon the environment.

Nick says, "I think everybody knows that we have to do more recycling and try to be more green. We are educated, we know what we should do, but actually being motivated to do it is an entirely different issue."

Ian Jones, head of research at The National Computing Centre says that when it comes to choosing between products, price is normally the deciding factor. Ian says, "The green part of the decision is only a very small part of any decision at the moment."

Ian is concerned that the only way to stop selling products which are harmful to the environment may be to limit their availability. Simon Warrick, co-founder of Historic Futures however, feels that providing the consumer with yet more information about the products they are buying could be the answer.

Historic Futures have created an innovative web based system which allows every participant in a supply chain to record the impact that they have upon that product, from raw materials right through to finished products.

Simon explains, "Our internet delivered system enables companies to find out more about the things they are buying about their suppliers, particularly beyond tier one."

The process holds every part of the supply chain to account, from factory owners and farmers to the big brand workers who handle the product at the end of the supply chain.

Ultimately the panel agreed that by equipping consumers with the maximum amount of information about how goods are produced, their environmental impact will become a more prevalent part of the consumer's decision making process.

The round table discussions are held in association with UKFast with the aim of uniting business leaders to share advice and provide a wealth of ideas for other developing companies. The panel was completed by Vin Sumner, managing director of Clicks and Links.

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