Best Internet host promotes competition with award
Article date: Fri, 30 Jun 2006 17:56 GMT
UKFast, double winner of the ISPA's Best Hosting trophy is rewarding companies on its Network with its own online business awards. As a b2b Internet host, the Manchester based ISP's network includes thousands of websites for businesses including Sainsbury's, Dollond & Aitchison, Marie-Curie Cancer Care and the Sale Sharks.
The UKFast Internet Awards create a level playing field, presenting an unusual competition. Managing director Lawrence Jones explains;“Our awards are not based on turn over, market share or public opinion, they're about online presence and web innovation. This means that anyone on the UKFast Network can win whether they're a big corporation like KPMG or a sole trader.”
The awards include Best Online Community and Web Design, but also a few less obvious categories. The importance of Web marketing has led to an award for Online Functionality, judged on the ability to offer a tremendous experience for users while on your website. As an entrepreneur himself Jones likes to encourage clients to think outside the box to optimise their online solutions.
Last year's winners illustrate the breadth of experience. Best Web Design winners Insight Studios, set up in 2005. “Design and technology students Tom Griffiths and Rob Jones beat many experienced companies to the coveted trophy,” says Jones. “The Internet brings with it new rules and tricks and these young entrepreneurs have them in spades.”
In contrast, the winner of Online Functionality 2005 was Recruitment Software Solutions Ltd a Manchester firm with bags of experience that has been creating websites for its clients since 1998.
“Ours is only a small corner of the global market,” says Jones, “but it's hugely important to promote competition throughout your community. Our reputation as two time winner of the ISPA awards Best Hosting Provider attracts many of the UK's top businesses and it's our job to help them flourish online.
“We measure our success on their success, so it's a real thrill to create an environment where media giants like Sky Interactive can compete with small community sites like nwjazzworks.org – all of them successful in their own fields.”
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