Ashton on Mersey School Takes Over the Airwaves.
Article date: Mon, 14 Feb 2011 15:30 GMT
In support of National Apprenticeship Week, UKFast has teamed up with Ashton on Mersey School to make music. With the aim of reaching its North West audience, UKFast has turned to the school pupils to produce two radio adverts, with the help of experts at Key 103 studios.
This is all part of an on-going collaboration between Ashton on Mersey School and UKFast. The MEN award-winning company is the primary business contributing to Trafford Borough's ICT Diploma for 14-18 year olds and Ashton on Mersey is one of the three schools trialling the project. Now in its second year, the course replaces 5 GCSEs and 2 A levels making it half of a pupil's education.
Over the past two years UKFast has played an active role in the ICT diploma by running seminars and workshop days, assigning and judging projects, contributing to the curriculum subjects and offering site visits and work experience to the pupils.
UKFast aims to encourage more youngsters to head for careers in IT, fulfilling its company purpose to significantly accelerate commerce and learning through innovation and thought.
Following the success of its pilot year in 2009, the diploma welcomed a larger intake of pupils in September 2010 and sparked the idea for a radio advertising project. Lawrence Jones, MD of UKFast explains his thinking behind the campaign.
"We have a young, enthusiastic and talented team at UKFast. We really want to continue attracting new technical whizz kids and what better way to reach them than by allowing the younger generation to take on this challenge."
The pupils were asked to develop a concept for and produce two radio adverts, calling for fresh superstars looking for exciting careers at the heart of the internet. Aaron Saxon, Head of IT at Ashton on Mersey school, spoke on the partnership.
"The support and involvement of UKFast from start to finish was paramount to this success. Pupils gained invaluable experience that has significantly impacted on their academic achievement and their entrepreneurial skills.
"Ashton on Mersey cannot praise UKFast enough for their professionalism and support over the course of this scheme, which has extended and improved our ICT curriculum, and enhanced pupil achievement."
Jones added, "The ICT diploma is a fantastic project to be a part of. Creating an opportunity to inspire the next generation of internet and technology pioneers gives us great satisfaction."
If you'd like UKFast to visit your school please contact Jonathan Bowers by email or call 0844 576 3909.
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