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Microsoft says Kinect Shortages are Real, Not Strategy

Microsoft says Kinect Shortages are Real, Not Strategy

Microsoft has denied claims that it is limiting the supplies of its Kinect motion sensing device, which has been flying off the shelves worldwide.

In the past, rivals Nintendo and Sony have been criticised for being unable to meet high demand for their products during the run-up to Christmas, and Microsoft seems to be no exception.

Neil Thompson, Microsoft's UK general manager for Xbox, insisted that the company isn't engineering demand for Kinect by throttling supplies, but did emphasise that those wanting a Kinect for Christmas may have to wait until after.

Thompson said in an interview with GamesIndustry.Biz: "Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed. Everyone else loves to think that they're managed, but they will know it's not. It's a function of coming to market with a brand new innovation and you have to scale up".

Kinect had a wildly successful launch last month when it sold 2.5 million units worldwide within 25 days of launching and the demand is clearly continuing as Christmas rapidly approaches.


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