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Microsoft launches campaign to promote Bing

Microsoft launches campaign to promote Bing

TV marketing push for search engine will run for three months and aims to end Google's popularity

Microsoft will today launch its first TV ad campaign to promote Bing, the search engine the software giant is backing to be a Google killer.

The TV campaign, created by JWT, forms part of a multi-million marketing push that will run for the next three months.

The first of three TV ads launches today. The second ad will launch next week and the third the week after. Microsoft, which is also launching an major digital campaign to support Bing, is running a concentrated marketing push for the first month to be followed by two-week bursts until mid-June.

Microsoft's TV ads aim to show that Bing simplifies the "information overload" that accompanies the results of many searches. The ads feature ordinary people asking for information and receiving nonsensical, "speaking-in-tongues" answers; one early spot has a woman seeking directions to Euston station.


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