YouTube signs deal with EMI for music videos

Google has signed a breakthrough deal with EMI Music to give YouTube users access to authorised music videos and recordings by EMI artists, including Robbie Williams, Coldplay and Radiohead.

The deal with EMI, which is the last of the major music groups to sign a deal with the video sharing site, will allow YouTube users to incorporate the music firm's videos in their own user-generated content.

EMI will use YouTube's content management service, which includes a content identification and reporting system, that will help EMI track its content and compensate its artists.

The music group can also use the same system to request the removal of its copyrighted content from the video-sharing site.

Chad Hurley, chief executive and co-founder of YouTube, said: "With this deal, all four of the world's major music companies are now official YouTube partners.

"We are excited to add EMI Music's stellar roster of artists' content to our site and make it available to our community."

EMI artists also include Blur, Fat Boy Slim, Gorillaz, Lily Allen and Norah Jones.

Eric Nicoli, chief executive of EMI Group, said: "Working with YouTube under this agreement meets EMI's objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators.

"Through this agreement, EMI Music and its artists will be fairly compensated for their work."

The deal follows a series of lawsuits from major media companies, including Viacom, which claim YouTube is allowing its users to pirate their copyrighted works.

Viacom said in early March it was to sue Google and the video-sharing site for over $1bn (£517m), stating the search engine firm had committed "massive copyright infringement".

Viacom claimed that around 160,000 unauthorised clips of Viacom programmes, including 'The Daily Show' and 'South Park', have been made available for free through YouTube and have been viewed around 1.5bn times in total.

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