The web giant has been promising to introduce anti-piracy technology for some time now, though this new solution still places the burden on copyright holders to take steps to identify their content.
Content owners will be required to upload versions of their movies, TV shows and music videos to Google's database, which will then be used to identify copyright content as it is uploaded to YouTube.
Google says any versions of this copyrighted content will then be removed from the site or, if content owners prefer, Google can add advertising to the videos in question, with revenue going to the copyright holder.
Some content owners will be unhappy that they are required to give copies of their content to Google before any action will be taken, and it remains to be whether this will be enough to prevent any more lawsuits against Google - Viacom sued the company for £1bn back in March.
Return to marketing news headlines
View Marketing News Archive