Yahoo Stabs At Google In New Ad?

Yahoo launched a new $85 million ad campaign, aiming to promote Yahoo as the single destination for all your online needs. Their slogan: "Your favorite stuff all in one place. Make Yahoo your home page." Their first target: Google.

The ad from the campaign, embedded below, starts by showing a site much like Google, consisting of a search box and little else. When you look at this homepage, the ad claims, "nothing looks back at you. You come to this place so you can leave."

"At Yahoo, we have a different idea. Your homepage isn't blank, or anonymous; it doesn't hustle you out the door. It's a place that gets to know you, a place that finds things for you, a place that surprises you, a place you wanna stay," the ad continues.

Yes, it's one way to look at things. But Google's idea of reducing the search page to little more than a box and a button came years after Yahoo. The web portal of old, with news, links and search all in one place, is far from dead (and Yahoo is improving on the concept by adding access to numerous online services, such as Facebook, to its site), but most users still prefer Google, at least when it comes to search. What do you think: can this ad by Yahoo convince people to use Google less and Yahoo more?

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: