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Yahoo showing signs of a comeback

Yahoo showing signs of a comeback

Search engine company Yahoo could be showing signs of a comeback after a difficult year.

The site might be the most-visited web portal but it has been in decline because of fierce competition from sites like Google, Microsoft and Facebook.

However, Rob Sanderson of American Technology Research believes that the future could be brighter as new chief executive Jerry Yang is set to make some significant changes.

"Our checks do suggest that a tightening down is occurring and that employees seem under pressure to increase monetisation across all divisions," he told MarketWatch.

Meanwhile a study from RBC and search Marketing technology firm SearchIgnite shows that Yahoo's share of Internet Marketing dollars increased from 18.5 per cent to 20.4 per cent from the second to third quarter (based on spending within the SearchIgnite platform).

Roger Barnette, president of SearchIgnite, said: "Two percentage points on 18 is a big deal."


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