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Yahoo mobile search makes Google look bland

Yahoo mobile search makes Google look bland

Yahoo appears to have stolen a march on arch-nemesis Google in the mobile search arena. As the two search firms look to capitalise on mobile Internet advertising, Yahoo has opened its mobile oneSearch system to anyone with a web-connected mobile phone. The system certainly looks swish, with searches pulling up a range of results for search terms that are likely to be of interest to mobile users. For example, searching for the term "France" brings back the euro exchange rate, Flickr photos of France, country guides, the Wikipedia entry, news headlines from France and more, displayed in a user-friendly manner. Yahoo has also made it easy for users to directly compare the Google mobile search offering, by placing examples of the two side by side. The Google results look distinctly bland in comparison. Google remains by far the preferred method of searching online via mobiles, but Yahoo appears to be in the ascendant. www.directtraffic.org

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