Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711
Fast Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Sarah Wilson UKFast | Account Manager

Xing launches in UK in challenge to LinkedIn

Xing launches in UK in challenge to LinkedIn

German site Xing is aiming to attract a significant membership in the UK over the coming months.

Lars Hinrichs, chief executive of Xing, a social software platform for professionals and executives, visited London last week to generate awareness of the site before a marketing campaign kicks off later this year.

Xing has 5m members, having almost tripled in size during 2007. It plans to expand internationally and establish itself as the leading UK rival to LinkedIn, the US professional networking site, which recently opened a UK office. Xing was the first Web 2.0 company to go public, in late 2006, and last year introduced targeted advertising.

Unlike Facebook, Xing makes money through a paid-for premium service. Members can post CV-style information which outlines their job skills, experience, contacts and professional recommendations, and can use the site's 'jobs marketplace' to connect with prospective employers

The network primarily serves the German-speaking world, with 1.2m members in Germany, Switzerland and Austria, but it has recently extended into Spain with the acquisition of social networks eConozco and Neurona.


print this article

Return to marketing news headlines
View Marketing News Archive

Share with: