Why bother with "LinkedIn" or "Facebook"?That's what I used to ask myself as numerous acquaintances kept tagging me to be part of their realm of contacts in FaceBook.com or LinkedIn.com. It seemed a nuisance until I sat down with an old contact, Don Tinney from EOS Worldside (EOS=Entrepreneurial Operating Systems). Don is an EOS Implementer whose job is quite simple. He says simply, "We make millionaires out of owners of small to medium size companies". So maybe he has something to say I should know. I was in both LinkedIn and FaceBook and didn't see the significance. My business was humming along just fine and didn't need the distraction. Don forced my mind open a bit and so I took it upon myself to find out if there was some gold to mine there that I had missed. Like hunting for Morel mushrooms, it went from "none to be found" to being surrounded with all kinds of uses. Here is my quick rundown of uses in the hopes all our business partners can begin to take advantage of these tools. To begin with, I'm going to concentrate on LinkedIn.com because I find it the most dialed in of the two for "business networking". While I'm in Facebook also my contacts there are almost all personal life related. Sure, we all can use a few friends but the majority of my day is more about business and LinkedIn appears to me to have a larger corner on it. So if you...
- Are new to LinkedIn and don't know how to use it to help your business and career.
- Have been using LinkedIn yet felt like you haven't really accomplished anything with it.
- Are trying to persuade your friends to join LinkedIn and want / need to communicate the value of it.
- Wondering if LinkedIn type sites can help increase your web site's visibility.
- Think there's no real value in LinkedIn.
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