Web accessibility for disabled consumers 'is vital'
Ensuring that disabled consumers can access websites easily is vital, according to web design company Fortune Cookie.
Julie Howell, the organisation's director of accessibility, said businesses are used to conforming with health and safety regulations, privacy standards and data protection laws and should treat accessibility for disabled consumers in the same way.
Although businesses are required by law to make their websites accessible, Ms Howell argued that the penalties for failing to do so should be more serious.
"We are trying to reach the point where businesses would consider excluding disabled people as serious as data protection, as serious as breaching health and safety," she commented.
The Publicly Available Specification (PAS) 78 Guide to Good Practice in Commissioning Accessible Websites defines accessibility as "the ability of people with disabilities to perceive, understand, navigate, and interact with websites."
According to PAS, disabled consumers have an annual combined spending power of £80 billion.
Return to marketing news headlines
View Marketing News Archive