Web 2.0 still dumbfounds senior execsWeb 2.0 tools and their business benefits are still an alien concept to many firms' senior management, according to a survey by IT services firm Parity. The study (via IT Week and PC Pro) found that a third of IT managers had little understanding of Web 2.0 technology, while almost half (47%) of senior managers had yet to 'buy-in' to the advantages it could have for their businesses. It also revealed:
- Only 32% of respondents were using Web 2.0 technologies in their firms.
- Over half (55%) said that the biggest benefit of Web 2.0 was in improving worker efficiency, while 53% said it was the ability for staff to collaborate between different locations.
- Of those that had deployed Web 2.0 tools, only 11% did so to improve collaboration and streamline processes. The remainder were looking to enhance their content management and search facilities.
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