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Weather channel launches Second Life Island

The Weather Channel has launched Weather Island, a new weather-themed digital destination in virtual world Second Life, reports Media Week. Besides providing simulations of various weather conditions, Weather Island features an extreme sports park for Second Life avatars to play in; they can virtually ski and mountain-bike, and eventually will be able to surf. Second Life residents can also watch video snippets of the cable network's series on the island, including the recently launched Epic Conditions. Eventually, the island will host premieres of new shows. The Weather Channel's plan is to eventually open up the virtual island to marketers.

Source: Marketing Vox. No responsibility can be taken for the content of external Internet sites.

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