Wal-Mart Taps into Facebook for Dorm Pimping

Wal-Mart has launched a sponsored Facebook group devoted to dorm room decoration, reports Silicon.com.

The Roommate Style Match group lets members enter their particular style preferences, which are then compared to their roommates'. Members then get a list of products Wal-Mart recommends and just happens to carry.

Wal-Mart has previously tried to launch its own in-house social network, which was closed shortly after its debut.

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: