Vodafone has launched a music community on MySpace across the UK, Germany, Italy and Spain that allows people to share their music experiences on the social networking site.
The Vodafone Music Reporter profile page launches this week and will feature user-generated content including a blog that includes regular updates on Vodafone Music Unlimited activities.
Music fans will be able to upload and download content including pictures and videos related to Vodafone music events, such as Music Unlimited Cologne in Germany and Vodafone TBAs in the UK.
David Wheldon, global brand director at Vodafone, said: "We have a tremendous heritage in understanding what our customers want in terms of music and how our music partnerships enhance the customer experience even further.
"Vodafone Music Reporter reaches music fans in a way that reflects the latest trends of how music is experienced in the social networking space.
MySpace users in the four countries will be able to enter a competition to demonstrate their reporting skills across Vodafone Music Unlimited events this summer and win the chance to become part of an MTV show episode online and on mobile.
To enter the competition, MySpace users need to become a friend of the Vodafone Music Reporter community and upload a photo and video review of their favourite recent gig experience.
Friends of the community will then decide which reports they like the best. The MySpace Vodafone Music Reporter profile will showcase the winners from each round of the competition.
The ultimate winner will join the MTV crew for a day at an event or festival and help make an episode of the show.
Nick Reid, head of UK sales at MySpace, said: "Vodafone is tapping into the creative audience on MySpace to really bring its proposition to life and provide a platform for users to showcase their talent within a multi-territory community.
"It's a perfect fit for Vodafone and highlights the possibilities available to advertisers on MySpace."
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