0161 215 3700
0800 458 4545
0800 230 0032
0161 215 3711

Broadband to launch video ad marketplace

Broadband to launch video ad marketplace

A number of agencies have signed up to test the new video ad platform from Broadband Enterprises, reports MediaWeek. Agencies representing companies like Nissan and Staples will be the first to try vComm, the new Broadband Enterprises platform. The system works after publishers insert a snippet of code on their sites. The code then scans it to see what it's about. Video ads are sent to the site automatically, based on the results of the scan. The ease-of-use for publishers and contextual relevancy for advertisers are expected to lead to widespread usage. Source: Marketing VOX

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: