Another report has suggested that while total advertising spending in the US might be declining, online advertising is enjoying remarkable growth.
The study, produced by the Nielsen Company, showed that advertising spending for the first half of 2007 was down 0.5 per cent in the US when compared to the same period last year.
However, the report showed that Internet Advertising spending jumped 23.2 per cent in the same period, indicating how the sector continues to become more attractive to marketers.
Online advertising's gains came at the expense of traditional sectors like local newspaper, and network radio.
The report also noted that sectors like outdoor advertising had managed to perform well because they had embraced techniques pioneered in the online world.
Recently, a report in the Financial Times claimed that online advertising spending was likely to increase even if the US economy went into recession.
The article claimed that advertisers would continue to opt for online channels of advertising because they offer relatively cost-efficient ways to reach target audiences.Return to marketing news headlines
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