MySpace UK hits 10m mark

MySpace, the News Corporation social media site, now has more than 10m regular users in the UK, making it more popular than drinking bitter, according to figures released by the website.

MySpace UK's own internal user log reveals that London has the highest number of profiles, at 1.8m. Manchester ranks second with 721,000 profiles and Birmingham follows close behind with more than 589,000.

Meanwhile, Lowther in Cumbria, Attleborough in Norfolk and Thanet in Kent boast only one MySpace user each.

The most popular profile with UK users is Project (Red), the global fund to fight Aids, launched by U2 singer Bono, which has 627,515 "friends".

Damon Albarn's band Gorillaz comes second with 603,394 friends and Welsh band Bullet for my Valentine takes the third sport with 450,000 friends. The rest of the top 10 is taken up by pages for Imogen Heap, Lily Allen, Coldplay, Madeleine McCann, Oasis, Lost Prophets and James Blunt.

MySpace said its 10m users now outstrip the country's 9.2m bitter drinkers.

MySpace UK launched in April 2006 and immediately attracted 3.6m users. The company said its regular monthly traffic had grown by 286% to 10.2m since launch.

Despite breaking the 10m mark MySpace saw its first monthly drop in UK traffic for almost a year, while rival site Facebook gained ground.

According to Nielsen//NetRatings, the number of unique UK visitors to MySpace fell by 300,000 to 6.5m in May, while Facebook gained 527,000 visitors over the same period.

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