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Usability market to grow 20% in 2007 - new report

Usability market to grow 20% in 2007 - new report

The UK market for usability and accessibility will grow by 20% in 2007 to a value of around £180 million, according to a new report published this week by E-consultancy. Research for the 2007 Usability and Accessibility Buyer's Guide found that increased competition in the online marketplace is driving investment in a user-centred design approach. Companies across a range of sectors such as financial services and retail are continuing to focus on usability in order to help drive sales and to improve perceptions of their brand. E-consultancy's estimate of the market size includes agency revenues from usability and accessibility services, as well as in-house spending on specialist personnel. The new buyer's guide contains a discussion about the latest trends, a 'SWOT' analysis of the marketplace and profiles of 22 leading usability companies. E-consultancy will be speaking at an event about The Future of Usability hosted by Bunnyfoot in West London on Wednesday 4 July. It is free to attend and you can register here. There will be a preview of the findings from our User Experience Survey Report, which Bunnyfoot have sponsored. Source: E-consultancy

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