UK shoppers first in the Xmas queue

The Christmas shopping season would seem to be already well underway for online retailers in the UK, according to stats from comScore.

The measurement group says UK-based etailers generated 23% more visits to their secure web pages in the third week of November, compared to October as a whole.

By contrast, online shopping activity rose less slowly in France (by 18%), and actually fell in Germany, thanks to the knock-on effect of strikes on the e-commerce sector.

Despite that disruption, comScore said that the figures backed up a survey it released last week, which found UK shoppers intended to start their Xmas shopping earlier than their French and German counterparts.

Bob Ivins, comScore EVP of European Markets, said:

“Over the next few weeks, we would not expect to see a huge increase in the number of online shoppers – they are already there – accounting for 70% of the total European online population.

"But what we will see is a significant increase in the frequency of shopping online, and an increase in the conversion of browsers to buyers, which ultimately means more online sales this Christmas.”

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