Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711
Fast Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Sarah Wilson UKFast | Account Manager

Google continues to dominate UK search

Google continues to dominate UK search

Google continues to reign supreme as the UK's most popular search engine, accounting for 74.4% of searches in April, a fall in share of just 0.2% on the previous month.

According to data compiled by comScore, Google, whose name has become synonymous with the term "search", is leagues ahead of its competition.

In distant second place is not Yahoo!, but eBay. The online auction site recorded a share of 5.7% over the course of April, while Google's direct competitor Yahoo! only accounted for 4.4% of total searches in the UK. In fourth place, Microsoft achieved a 3.5% share, with Ask in fifth position, scoring 2.7%.

Social networking site Facebook also maintained its ranking with a 1.7% share, followed by AOL (1.6%) and Rightmove (0.8%) while Bebo and Amazon shared 10th place, each achieving a 0.7% share.

The research also revealed that over the course of the month, 4.1bn online searches were conducted, and UK internet users made an average of 130 searches each, making the UK the highest-searching country in Europe.

The data excludes searches made via public computers, such as those in internet cafes, and access from mobile phones or PDAs.


print this article

Return to marketing news headlines
View Marketing News Archive

Share with: