Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711

Amazon to take adverts on UK site

Amazon to take adverts on UK site

Amazon is to let companies place ads on its UK website for the first time. Advertising network eType will handle the backend for what will be a significant foray in to the ad space, according to Media Week. Amazon currently benefits from a strong cross-promotion strategy that advertises its own stock across the site. As such, many pages have already become quite cluttered. The UK site last year took some limited advertising from Virgin.net, but this is the first time it will have opened the site en masse to other ads. The company hopes it can cash in on the online advertising boom, which is still showing few signs of receding despite the fall of the print, radio and TV advertising markets. eType also serves video ads to the Videoegg video sharing service, while Amazon is currently building a large distribution warehouse near Swansea. Source: E-consultancy

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: