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UK iPad To Sell At Modest Premium On US Prices

UK iPad To Sell At Modest Premium On US Prices

Apple has today announced its UK pricing for the iPad which will be released in Britain on the 28th May.

The wi-fi only version of the device, with the lowest memory level of 16GB will be for sale for £429. The 3G version of the same memory level will go on sale for £529.

However in contrast to this, US customers are paying pre-tax prices of $499 (£340) and $629 (£428) for the same models respectively. This means that UK buyers are facing a price which is between 5 and 7 per cent higher than customers in the UK.

Over a million iPads have been sold in the USA since the devices launch on 3rd April this year. Apple has reported that more than 12 million apps and more than 1.5 million e-books have been downloaded on the device so far.

Pre-orders will be taken from 10 May onwards. The Wi-Fi-only models of the iPad will cost £429 for the 16GB model, £499 for 32GB model and £599 for 64GB model. The Wi-Fi-plus-3G models will cost £529 for 16GB, £599 for 32GB and £699 for 64GB.

Mobile phone operator have stated that they plan to adopt a pay-as-you-use payment plan for the device when it is released later in the month. Orange plans to charge 5p per megabyte of data, up to a maximum of £40 each month.

The company has also stated that bundles will also be available, at £2 for a day's usage up to 200MB, £7.50 for a week's usage up to 1GB. Packages will also be available at £15 for 3GB a month, or £25 for 10GB a month.


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