Rumour: Twitter Buys TweetDeck

Rumours have been circulating for a week about the possibility of Twitter acquiring TweetDeck and it seems that the deal may finally have been done.

TweetDeck is a hugely successful third party Twitter platform. It's success lies in the ability to have multiple timelines showing on one screen, providing the user with a lot of information in a single glance. TweetDeck have also successfully managed to incorporate new Twitter features such as promoted tweets.

TechCrunch claim to have heard from a "source with knowledge of the deal" that the transaction will be announced over the coming few days and Twitter paid $40-$50 million for TweetDeck.

Back in February, it was reported that Bill Gross' UberMedia was buying TweetDeck for $25-$30 million. Over the past few years, they have acquired a number of Twitter start-ups but none as successful as TweetDeck. It seems Twitter could not run the risk of another company having such a monopoly.

Twitter have also spent a lot of time contesting stats reporting the high number of Twitter users who use third party API's rather than Twitter itself while using the service. With this deal, it seems that Twitter is finally acknowledging the power of successful API's.

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