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Sarah UKFast | Account Manager

Twitter Attempts to Reason Lack of Wikileak Trend

Twitter has finally responded to numerous accusations that it has been purposely keeping #WikiLeaks and related hashtags out of its Trending Topics list.

Twitter spokesperson Carolyn Penner just published a post on the microblogging service's blog that more fully outlines how Trending Topics are determined on Twitter.

In essence: Twitter favors novelty over popularity. Trending Topics are "designed to help people discover the 'most breaking' breaking news across the world Capturing the hottest emerging topics, not just what's most popular," Penner writes.

"Topics break into the Trends list when the volume of Tweets about that topic at a given moment dramatically increases," she adds.

From this explanation, we can infer that the reason the WikiLeaks hasn't trended this week, despite being the most-discussed topic on Twitter at times, is because there hasn't been a dramatic increase in the level of discussion about WikiLeaks compared to previously.

It's for that very reason that other popular topics - like, ahem, Justin Bieber - have not trended as of late, Penner says.

Yet according to data pulled from Trendistic (via blogger Bubbloy), WikiLeaks discussion has spiked significantly as of late, and yet #WikiLeaks has not trended since August 26:

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