Top 10 UK papers' online audiences grow like daisiesIn August, The Guardian's website was the most popular among national UK newspaper sites — a position it maintained for the previous 12 months — with 2.7 million unique visitors, equivalent of 1 in 13 online Britons, according to (pdf) a Nielsen/NetRatings analysis of the 10 most popular national newspapers in the UK, reports MarketingCharts. Top 10 UK newspapers' unique-visitor data, according to Nielsen/NetRatings:
- For the first time in 2007, The Sun (2.0 million uniques) lost second spot; it is now third behind the Telegraph (2.1 million uniques) in terms of popularity.
- Overall, 7.4 million Britons (23 percent of Britons online) visited at least one of the ten most popular national newspaper websites
- The number of Britons visiting at least one of the Top 10 grew from 5.6 million in December 2006 to 7.4 million in August 2007 - a growth of 30 percent
- The Daily Mail has experienced the greatest growth among the Top 10 across 2007, more than doubling its audience from 0.7 million in December 2006 to 1.4 million in August 2007 (117 percent growth).
- The Telegraph is the only other of the Top 10 to at least double its audience, growing 106 percent from 1.0 million to 2.1 million.
- More time was spent on The Sun (53 million minutes) than any other UK newspaper, followed by the Daily Mail (49 million minutes)
- The Daily Mail (34 minutes) and The Sun (26 minutes) also had the highest average times per visitor
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