- Include keywords within your URL structure.
- Keep your content as close to the root domain (www.example.com) as possible, without affecting site maintenance/usability. For example, you might use www.example.com/service/name-of-service rather than www.example.com/name-of-service, to increase usability.
- Don't forget to 301 redirect each of your legacy (old) URLs to the new URLs.
- Hyphens (-), underscores (_), or none of the above? This debate will rage on. That is, some prefer that you separate your keywords using a hyphen, some say that underscores perform better, and some say just cram all the words together.
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