Text challenges ebusiness - be bold in the face of recession
Online marketing specialist Text Internet Marketing is challenging online business to buck the usual trend for prudence in the face of recession by urging companies to continue to invest in online promotion.
With the media hyping the possibility of recession many firms are tightening their belts and cutting back on advertising spend. However, Text's experts believe that this is a mistake and that a renewed resolve by firms to keep their brands in the public eye will reap the rewards.
In fact, there has been a significant increase in the online marketing activities of many of Text Internet Marketing's clients in recent weeks when many of the gloom mongers in the media have been desperate to persuade us that a recession is not only on its way, but that we are firmly lodged deep in the middle of one with no immediate hope of rescue.
So forget the banking crisis, ignore the credit crunch and don't despair over property prices. Follow the example set by many of Text's clients and clearly demonstrate that the most important thing to do when your competitors are cowering in corners is target your customers more closely.
It's time to get that Pay-Per-Click campaign going; it's time for satellite sites to win search engine rankings; it's time to redevelop that ecommerce section and most importantly, it's time to Love Content and optimise your site to the fullest.
Source: Text Internet Marketing