Technology 'the great leveller' for UK entrepreneurs
Entrepreneurialism is alive and well across Britain, with 85% of UK workers saying technology is making it easier to start or run a successful business from home, according to new research.
The research was conducted as part of the Orange Entreprenation Report, which examines the profile, location and key drivers behind entrepreneurialism in Great Britain.
The study, conducted in partnership with YouGov, found that technology has levelled the playing field for entrepreneurs. 76% of respondents agree that access to communications technology, such as fast broadband, smart phones, Wi-Fi and laptops, makes it easier to be a successful entrepreneur now compared to ten years ago.
To understand how technology can remove barriers to success, the research investigated how it helps people to be entrepreneurial at work.
Nearly half (47%) of respondents stated that communications technology provides them with access to help and advice; 38% said that it gave them access to (new) contacts, and 27% stated that technology gives them access to new ways of thinking.
As part of the study, Orange investigated the main ingredients behind the success of The Sunday Times Virgin Fast Track 100 and The Sunday Times Microsoft Tech Track 100.
The research identified that the most successful companies are quick to utilise multiple forms of communication. 75% of the list has a high or medium online presence.
Some companies are innovators in the area, regularly tweeting to engage customers and influencers, while others keep it simple with an effective website.
Technology also appears to support the creation of entrepreneurialism. When asked whether technology removes barriers to enable more entrepreneurs to emerge, three quarters of respondents (75%) agree that it makes it easier for groups such as working mothers, students or 5-9ers.
Martin Stiven concludes, "The research highlighted a positive attitude to entrepreneurialism across the country, whether you live in a rural hamlet or a major city. Mobile communication tools, such as broadband, mobile phones, laptops and Wi-Fi, now provide access to new contacts, new ways of thinking and new customers, so that you don't have to live in the traditional heartlands of British commerce to be a success."
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 9,624 adults, 4,010 of whom were workers aged 18-50, located in Great Britain. Fieldwork was undertaken between 12th - 18th February 2010. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).Return to marketing news headlines
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