Supermarkets could be missing out on SEO opportunity The UK's biggest supermarkets are not utilising search engine optimisation (SEO) techniques in order to move themselves up search rankings, research suggests.
Kevin Gibbons of SEOptimise revealed on the E-consultancy website that none of the market leaders are within the top eight in Google's UK listing for the search term 'supermarket'.
The director of search looked at Asda, Tesco, Sainsbury's, Waitrose and Morrisons and suggested he was surprised that something which "surely has to be a key term" had been overlooked by all five.
He found that 'supermarket' was a much more popular search term than 'online grocery', with which Tesco, Sainsbury's and Waitrose have the top three results.
'Supermarket' itself is dominated by Moneysupermarket.com, Travelsupermarket.com and Pet-Supermarket.com.
Even a Wikipedia entry ranks above the major grocery stores, as does supermarket price comparison site mySupermarket.co.uk.
Tesco and Sainsbury's are the only two of the big five that appear on the first page.
Return to marketing news headlines
View Marketing News Archive