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StumbleUpon gets into social search

Marketers engaged in online advertising may choose to alter their strategies following an announcement from StumbleUpon that it will add its user information to web search sites including AOL, Ask, Google, Yahoo and Microsoft Live Search.

The social web service collects reviews of websites from its users and allows them to share their recommendations of interesting or excellent web pages.

Some 3.7 million people have downloaded the StumbleUpon toolbar and they will now see the site's logo next to their search results on a large number of engines, as well as other non-search sites such as YouTube, Flickr and

"We are doing social search," said StumbleUpon founder Garrett Camp, "but instead of creating a completely new search engine where you have to change your behaviour, you can use the same search engine you use now."

Previously, web marketers have used StumbleUpon and similar sites such as Digg as part of an Internet Advertising strategy by engaging with its community and encouraging reviews of the company's website, with favourable ones directing other users to check out the site.

This can help boost a website's ranking on internet search engines due to the promotion of link building which will push the site closer to the top of the listings.

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