Only on the internet could something like this happen. Since opening its back end to programmers, Facebook has a new application designed to drive users from MySpace to its site.
Called SpaceLift, the application lets users import pieces of their MySpace profile into their Facebook account within the site's structural parameters. Images are taken from MySpace and automatically placed on users' Facebook wall, top MySpace friends are moved, and personal info is imported as well.
Though there are other MySpace import apps out there, only SpaceLift spruces up the content so it appears as if it's native to Facebook instead of strewn sloppily across a page like MySpace.
Mashable has posted some before and after pictures of a MySpace page.
Given that an essay recently compared Facebook to suburbia and MySpace to the working class, it's clear that gentrification is a phenomenon not limited to real-world cities.
Return to marketing news headlines
View Marketing News Archive