Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711

Social Maps being used to streamline research efforts

Social Maps being used to streamline research efforts

As information continues to get tougher to keep track of, Boston Consulting Group is pushing its proprietary social map to streamline research efforts.

Already, BCG has mapped links among people and corporations that are issuing patents and conducting research, according to Business Week.

By showing managers which researchers are communicating with whom, the mapping allows money to be better focused on developing breakthroughs and potentially shaving years off the research process.

The mapping software works by conducting keyword searches of patent and scholarly databases. The tool then arranges data in the form of a map, connecting like researchers and organizations.


print this article

Return to marketing news headlines
View Marketing News Archive

Share with: