This week, a study undertaken by IDC revealed that although people using social networking sites click on featured adverts, they do not do it as much as general internet users.
It also discovered that 61 per cent of social network site users typically spend more than 3 minutes at a time logged in.
As Christmas approaches, online spending over the festive season this year will remain static compared to 2007, predictions from comScore state.
Research from the firm has already suggested that spending in November is down by four per cent on last year.
Lastly, press releases are being utilised by online marketers to enhance their sites' SEO and attract more traffic.
This is according to the opinion of professor Mihaele Vorvoreanu of Clemson University, who stated that companies must be careful of quality of these or risk damaging their firm and brand's reputation.
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