- One in every 11 minutes online globally is accounted for by social network and blogging sites. In the UK, these sites now account for one in every six minutes.
- The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to "Member Community" Web sites globally came from the 35-49 year old age group (+11.3 million).
- Mobile is playing an increasingly important role in social networking. Nielsen found UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23 percent (2 million people) doing so, compared to 19 percent in the US (10.6 million people). These numbers are a big increase over last year - 249 percent in the UK and 156 percent in the US.
View Marketing News Archive