Social Media Optimisation: The power of popular opinionWhy should I care about Social Media Optimisation? You should care about Social Media Optimisation (SMO), because you care about your company's image. There's an old saying that goes something like, "A happy customer will tell one other person about his good experience. A disgruntled customer will tell ten people about his bad experience." Good or bad, that's powerful marketing. Social Media Optimization gives you the power to take an active role in managing your brand by interacting with your current and potential clients by discussing your products, their comments and concerns and continually promoting your brand. Social Media Optimisation Defined In its most basic form, Social media optimisation is any method used to raise your website's online visibility through meaningful communication. SMO opens a dialogue between you and your clients, using the power of popular opinion to fuel your marketing campaign. The open format strengthens your search engine optimization efforts by fostering a mutual connection with your clients through the myriad of online communities, also called social media sites. Current examples of SMO include:
- Creating profiles in social media communities such as MySpace, Facebook, and VIRB.
- Participating in and/or creating blogs.
- Disseminating your blogs or articles using RSS feeds.
- Creating and sharing content through community based sites like Flickr, YouTube, and more.
- Most SMO sites share very specific information. Would your products benefit from this type of content specific market?
- The audience for most Social Media sites is more of a young, tech savvy group. Would your company, product or service appeal to their fickle nature?
- Does your web site contain a blog, or similar media outlet, you can regularly update with relevant content?
- Given the fact that community based sites focus on individual profiles and commentary, are you comfortable with developing unique profiles across multiple sites?
View Marketing News Archive