Sales of Smartphone's in the USA will overtake sales of traditional feature phones by the end of next year according to the Nielson research company.
The sale of handsets which can access the internet such as the iPhone, Blackberry and Android will climb steadily over the next 18 months, and a Nielson spokesman attributes this growth to heavy media advertising as well as quickly growing app stores.
The Nielson executive who prepared the report, Roger Entner, stated "We are just at the beginning of a new wireless era where Smartphone's will become the standard device consumers will use to connect to friends, the internet and the world at large."
Not only this, but Entner predicts that the growth of Smartphone's will not slow down quickly. "If we combine falling prices with the increasing capabilities of these devices along with an explosion of applications, for devices, we are seeing the beginning of a groundswell. This increase will be so rapid that by the end of 2011 we expect more Smartphone's in the US market than feature phones," he said.
It is predicted that the international market will follow a similar pattern with analysts predicting Smartphone growth globally.
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