Silver surfers can respond to online advertising
A growing number of older Britons are using the internet as they get more technology-savvy, presenting an ideal opportunity for internet advertisers.
A recent study by Ofcom showed that these 'silver surfers' spend an average of 42 hours per month on the internet, compared with 37.9 hours among 18 to 24-year-olds.
David Evans, government relations manager at the British Computer Society (BCS), said: "Surfing the web has become a popular activity among the retired population, and there are many finding that technology can be put to good use."
These older we users are likely to have more money to spend on online purchases, which is why it is a good idea for businesses to use search engine optimisation and boost their online presence.
However, Mr Evans also stressed that certain people must not be excluded from using the internet.
"It's very important that people of all ages have the opportunity and support in moving online, should they choose to do so," he said.
"It is important that the 'digital divide' does not lead to a disenfranchised segment of society.
"While younger people seem to integrate technology into their lives more naturally, the divide does not seem to be along age lines. Education, training, and access are far more important."
Search engine optimisation (SEO) can help business websites improve their rankings on Google and other search engines.
Return to marketing news headlines
View Marketing News Archive