- Calls to action to encourage your visitors to take specific actions - like purchasing something, contacting you, or signing up for a newsletter.
- Forms, scripts, or programs to make your business easier - like contact forms, project estimating tools, and an autoresponder email series that can help you keep in touch with your clients and prospects. Including a shopping cart or Paypal buttons on your site can also help you to make more sales without any additional work.
- Downloadable information packets, articles, questionnaires and white papers can answer a prospect's questions about your products or services and help them to move closer to buying. And, if you require the prospect to enter their email address or other contact information, it can help you to grow your prospect list as well. These are just a few of the functions that your site can perform for your business. To get ideas for other ways that your site can help you increase your business, look at the other sites that you visit and note the functions they perform.
View Marketing News Archive