- Huge site: More than 35 million pages indexed in Yahoo.
- Title tag of home page: "Reviews of vacations, hotels, resorts, vacation and travel packages - TripAdvisor." (From this, I assume their most important keyword is "Reviews of vacations.")
- Ranking for "Reviews of Vacations": Number one on Google, number one on Yahoo.
- Title tag of a local hotel page: "Hotel Palomar Dallas - a Kimpton Hotel (Dallas, TX) - Hotel Reviews - TripAdvisor." (From this, I assume the most important keyword is "Hotel Palomar Dallas.")
- Ranking for "Hotel Palomar Dallas": number three on Google, number five on Yahoo.
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